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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. How are look-alike models produced?

A) They are built by data partners using complex algorithms of multiple data attributes.
B) They are built by creating audiences from categories with high index values.
C) They are built by identifying targets with the highest action rate on the Funnel Analysis report.
D) They are built by ingesting online data from partner sites.
E) They are built within the platform using logic to connect audiences.

2. Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)

A) The IDs Delivered section was not configured.
B) The campaign did not have labels associated with it.
C) The campaign status was set to Idle.
D) The campaign priority was not set.
E) The campaign did not have a set end date.

3. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.

A) Option C
B) Option B
C) Option A
D) Option D
E) Option E

4. Which three primary pricing models are available when configuring app partners? (Choose three.)

A) Clients can purchase data according to the specific terms in their contract.
B) Clients can purchase data on a cost per 1,000 impression basis.
C) Clients can purchase data on a cost per stamp basis.
D) Clients can purchase data on impressions set in the central rate card.
E) Clients can purchase data on a percentage of spend.

5. You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

A) Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
B) Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
C) Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
D) Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.
E) Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.

Solutions: