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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. Which two statements are correct regarding LiteConnect?

A) The dataset does not conform to the standard data model
B) All of the dimensions mapped within a LiteConnect data stream are considered overarching entities.
C) Data coming from LiteConnect cannot be harmonized with the rest of the workspace data via the harmonization center at a later step.
D) It does not require any identification of entities, keys or any other categorization.

2. Which three statements accurately describe the different data stream types in Marketing Cloud intelligence?

A) Each data stream type has Its own main entity
B) Every data stream type includes the Medio Buy entity
C) All data stream types share at least one mutual measurement
D) All data stream types consist of at least one entity
E) Each data stream type has its own set of measurements

3. An implementation engineer has been provided with the below dataset:

*Note: CPC = Cost per Click
Formula: Cost / Clicks
Which action should an engineer take to successfully integrate CPC?

A) Populate the logic within a custom measurement. Set Aggregation to SUM.
B) Unmap it, as Datorama will calculate it automatically.
C) Populate the logic within a custom measurement. Set Aggregation to AVG.
D) Populate the logic within a custom measurement. No need to change Aggregation.

4. An implementation engineer has been asked by a client for assistance with the following problem:
The below dataset was ingested:

However, when performing QA and querying a pivot table with Campaign Category and Clicks, the value for Type' is 4.
What could be the reason for this discrepancy?

A) A mapping formula was populated, indicating not to bring Type! values.
B) The measurement 'Clicks' is set as a percentage.
C) The aggregation function is set as LIFETIME
D) The aggregation function is set as AVG

5. A client provides the following three files:
File A:

File B:

File C:

File A was uploaded using the Ads data stream type.
The client would like to create this view (data from Files B & C) in Datorama:

Which proposed solution would cause a false connection between the two files?

A) Data Classification
B) VLOOKUP in Data Stream B. Vlookup will return "Day" and "Installs"
C) Custom classification
D) VLOOKUP in Data Stream C. Vlookup will return "MB Name"

Solutions: