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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?
Choose only ONE best answer.

A) Yes. Once you give administrators access to the Fan Page, they also become owners of the account.
B) No, since they are employees and not administrators at the Business Manager Account.
C) Yes, but only if they are also employees of the Business Manager Account.

2. What reporting tools can you use to customize your reporting data within Facebook Ads Manager?
(Select three that apply)
Choose ALL answers that apply.

A) Breakdown
B) Date Range
C) Placement
D) Ad Sets
E) Reports
F) Search

3. When should you migrate a Fan Page into Business Manager?
(Select 3 that apply)
Choose ALL answers that apply.

A) Your business has a marketing team
B) You need to keep your business assets secure
C) You use a vendor.
D) You want to control your Fan Page through your personal Facebook account

4. Your client is launching an online course. From previous experience, they've realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.
Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:
* They want for people to show the video twice every 7 days
* You have a video creative 15-seconds long
* They want to optimize for video views
How should you set up the campaign?
Choose only ONE best answer.

A) Buy through the reach and frequency and set a frequency of 2 every 7 days.
B) Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.
C) Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.
D) Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.
E) Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.

5. A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.
Which troubleshooting task should be used to fix the problem?
Choose only ONE best answer.

A) Create a new campaign with video view as the campaign objective.
B) You should unpublish the post and re-publish it as an ad.
C) You should make sure the campaign has not ended.

Solutions: