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Adobe Marketo Engage Architect Master Sample Questions:

1. Which steps improve reporting accuracy in Marketo? (Choose two)

A) Adjusting lead scores before analysis
B) Utilizing consistent tagging across programs
C) Using dynamic lists for reporting
D) Mapping CRM fields to Marketo fields

2. A global organization wants to manage regional campaigns separately.
What setup should be implemented?

A) Use one global partition
B) Use Smart Campaigns for segmentation
C) Establish static lists for each region
D) Create a separate workspace for each region

3. What methods can be used to track attribution in Marketo? (Choose two)

A) Use of Program Tags
B) Creating Static Lists
C) Integration with CRM
D) Adjusting Smart Campaign Filters

4. A client's Marketo instance has poorly organized campaigns, leading to reporting inaccuracies.
What is the first step to resolve this?

A) Consolidate all campaigns into one workspace
B) Implement naming conventions for campaigns
C) Reduce the number of campaigns
D) Remove inactive campaigns

5. A marketing manager is about to integrate a new Marketo instance to Salesforce CRM for the first time. Alongside the standard objects, the business has three Custom Objects that contain 1,200 custom fields in total, all related to product inventory and E-Commerce. None of the 1,200 custom fields are currently referenced in marketing campaigns. As a Marketo Solution Architect, what is the recommended approach that a marketing manager should take to sync fields for the first time?

A) Sync the minimum fields required for form fillout, list imports, and target marketing. The business can decide in the future which Custom Objects will be used in the future and address them separately.
B) Automap the custom fields to ensure proper native sync with CRM. Administrators will ensure proper mapping and take full advantage of the CRM sync.
C) Build Marketo Custom Objects to only match the three CRM Custom Objects. This will speed up the native sync by isolating the 1,200 custom fields to an Object-to-Object sync.
D) Sync all the fields, but do not map them so that they will be immediately available to Marketo for future campaigns. This will avoid the future work of finding and mapping individual fields required at a later date.

Solutions: