Adobe Analytics Business Practitioner : AD0-E202

  • Exam Code: AD0-E202
  • Exam Name: Adobe Analytics Business Practitioner
  • Updated: Jul 27, 2026     Q & A: 70 Questions and Answers

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AD0-E202 Exam topics

Candidates must know the exam topics before they start of preparation. Because it will help them in hitting the core. Our Adobe AD0-E202 exam dumps will include the following topics:

1: Business Analysis (25%)

  • Identify conversion funnels
  • Interpret Solution Design Reference (SDR) to determine what data is available in reports
  • Given a business need/question, identify the most appropriate reporting strategy to perform an analysis
  • Analyze data to answer business questions and recommend new optimization hypotheses
  • Understand outliers and anomalies in reports
  • Analyze report data to summarize and draw conclusions

2: Reporting and Dashboarding for Projects (25%)

  • Apply the process to create a visualization
  • Apply the process to schedule Projects, Report Builder and Data Warehouse
  • Apply the process to share Projects and Reporting and Analytics dashboards for different users and/or groups
  • Given a scenario, determine the appropriate item to use
  • Compare fallout and flow visualization and appropriate variable types for reporting
  • Apply the process to set Alerts
  • Apply the process to lookup the dimensions/components
  • Apply the process to configure projects using the most appropriate tool(s)

3: Segmentation and Calculated Metrics (25%)

  • Apply segments to Projects and Components

  • Determine how to develop and configure segments

  • Analyze reports and identify data quality issues

  • Apply the process to share segments with others in the organization

  • Define different types of dimensions and parameters existing in Adobe Analytics

  • Compare segments

  • Determine how to bring data in and out of Adobe Analytics

  • Determine Metric Types 4: General Tool Knowledge and Troubleshooting (15%)

  • Apply the process to configure Report Builder

  • Apply the process to generate calculated and/or segmented metrics

5: Administration (10%)

  • Apply the process to configure a virtual report suite based upon an existing segment
  • Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules
  • Identify information from marketing URLs
  • Understand Report Suite Admin Console Settings
  • Apply the process to configure Classification Importer and Rule Builder

Reference: https://learning.adobe.com/content/dam/adls/certification/samples/en/AD0-E202-AnalyticsBusinessPractitioner-ExamGuide-v1.pdf

How to book the AD0-E202 Exam

There are the following steps for registering the Adobe AD0-E202 exam:

  • Step 1: Visit Adobe's credential management system logon page. The logon requires that you have an Adobe ID. If you do not have an Adobe ID, click the link for “Get an Adobe ID”.
  • Step 2: After logging on, if you have never taken an Adobe exam before, you will be instructed to create a Profile. After creating your profile, you will be instructed to update your opt-in Settings.
  • Step 3: Once logged on, click “Home” then click “Schedule your exam at PSI.”
  • Step 4: You will be directed to a new page within CertMetrics where you will click “Click here to log in to PSI".
  • Step 5: You will be taken to a page hosted by our exam delivery vendor, PSI, that displays the available exams.
  • Step 6: Scroll through the list of available exams and press the “Schedule Exam” button for the exam you want to take.
  • Step 7: Select a delivery mode for your exam by choosing either “Test Center” or “Remote Online Proctored Exam.”
  • Step 8: Select your exam language to see options for your exam.
  • Step 9: Select an available date and start time.
  • Step 10: Confirm schedule details to receive a booking confirmation.
  • Step 11: Proceed to payment.
  • Step 12: After payment is successful, you will receive an email confirmation with registration details and a receipt.

How much AD0-E202 Exam Cost

The price of AD0-E202 exam is 180 USD.

For more info visit:

Adobe AD0-E202 Exam Reference Adobe Learn and Support Adobe ADO-E202 Sample Test Paper

Adobe AD0-E202 Exam Syllabus Topics:

SectionObjectives
Topic 1: Tool knowledge and troubleshooting- Identify data quality issues and general tool functionality
Topic 2: Business analysis- Identify conversion funnels and interpret Solution Design References
- Analyze data to answer business questions and draw conclusions
- Interpret business requirements and identify appropriate reporting strategies
Topic 3: Reporting and dashboarding- Manage scheduling and sharing of reports
- Configure projects and dashboards in Adobe Analytics
- Apply reporting techniques and visualization best practices
Topic 4: Segmentation and metrics- Develop and configure segments
- Create and use calculated metrics
Topic 5: Administration- Configure Marketing Channel processing and classification rules

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