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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. An execution Partner provides you with a pixel that they would like you to use to deliver data to them. Where in the platform should you add this pixel?

A) In the HTML text area in the Create New Tag prompt
B) In the Audience Delivery Criteria area in the Create New Target prompt
C) In the Target Selection area of the Create New Schedule prompt
D) In the Pixel URL field of the Campaign configuration

2. Your main goal is to collect media impression and click data in the DMP. You also want the option of enabling one 302 redirect on impression and/or click event.
What tag type should you use for this?

A) IFrame
B) Pixel
C) Synchronous
D) Dynamic Synchronous
E) Asynchronous

3. How do you validate that you can use your developer keys to send authenticated message requests to the web services?

A) Use the ID Segment API
B) Use the Ping API
C) Use the Audience Grant API
D) Use the ID Types REST API

4. Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)

A) Only BlueKai can store the ID mapping table.
B) The client can store the ID mapping table in their system.
C) BlueKai DMP can store the ID map table.
D) Both BlueKai and the client can store the ID mapping tables in their systems.
E) Only the client is allowed to store the ID mapping table.
F) The client cannot store the ID mapping table in their system.

5. Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.

A) The apps support different IDs.
B) The apps receive data via different win frequencies.
C) The apps are ranked different priorities.
D) The apps use different delivery methods.
E) You cannot create a single campaign to deliver to multiple app partners.

Solutions: