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Salesforce Media Cloud Consultant Sample Questions:

1. A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and Google Ad Manager (GAM). They want to have a complete view of their media plans using dashboards.
Which system integration provides built-in dashboards to integrate with the ASM application?

A) Google Data Studio
B) Marketing Cloud Intelligence
C) Tableau
D) CRM Analytics

2. Apublisher is working with agents, which is Home's agency, to advertise Home's products. How should a Consultant create and relate these records in Advertising Sales Management (ASM)?

A) create a home account and create an agents account with a brand record tyoe
B) create a home account and create an agents account with an agency record type
C) create home and agents as accounts without specific record types.
D) create a home acount and agents as a contact on the home account.

3. A customer is using media cloud and they need to report on how well a digital advertising campaign is performing. The company is using google ad manager as one of their primary data sources. Which productshould a consultant implement to analyze campaign performance?

A) marketing cloud intelligence
B) custom reporting solution
C) standard salesforce reporting and dashboards
D) CRM analytics

4. Which two solutions should a consultant recommend to a client who wants to integrate with an ad server other than google ad manager (GAM) to create an ad campaign?

A) use the out of the box marketing cloud intelligence connector
B) create a custom solution using apex code
C) use the out of the box ad server integration
D) create a custom integration procedure to integrate with the ad server

5. Why would a consultant integrate media cloud advertising sales management (ASM) with a programming server?

A) to provide third-party impression numbers for actual delivery
B) to create digital ad campaigns with guaranteed impressions
C) to set the priority for ads to be served based on advertiser category and competitive exlusion rules
D) to retrieve actual impressions delivered by date and advertiser

Solutions: